Projects/ Albros

Your Creative Expression: Wear Your Statement, by Albros

For Albros

  • #VisualIdentity
  • #ContentGuidelines

Albros was a hybrid fashion brand- slash- art platform, intending to close the gap between designer and buyer; celebrating individuality, letting the wearer wear their own statement. The A-Mark symbol (A) was created to be an ubobstrusive yet recognizable signature of the brand, one that remains visually subtle so as to not get in the way, yet authoritative. Directly evoking the copyright and registered trademark symbol, it communicated ownership and validity, and the respective sovereignty of the pieces themselves as designed by different designers. As it was to exist as a platform for the Dhaka creative scene, the branding is kept modular to reflect the shared, partnered creative ownership of the product between the company and the contributing artists. Brand imagery directives are also artist-first, highlighting the collaborator's work as-it-is instead of preferring one specific style or artistic flair.

Image Content for brand
Image Content for brand

The A-Mark, like the entirety of the branding, is intentionally kept subtle enough, leaving room for the collaborators to shine.

Image Content for brand
Image Content for brand
Image Content for brand
Image Content for brand

The verbal hook for the brand follows the format of WEAR YOUR STATEMENT- followed by the key values of the brand.

The brand soundscape, also designed by Qreate, follows the tenet of directness to complement the visual direction.

Qreate also provided visual direction for video content, which includes directives regarding pacing and rhythm, seen implemented in the above media.

Stories Through Design

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