Your Creative Expression: Wear Your Statement, by Albros
Albros was a hybrid fashion brand- slash- art platform, intending to close the gap between designer and buyer; celebrating individuality, letting the wearer wear their own statement.
The A-Mark symbol (A) was created to be an ubobstrusive yet recognizable signature of the brand, one that remains visually subtle so as to not get in the way, yet authoritative. Directly evoking the copyright and registered trademark symbol, it communicated ownership and validity, and the respective sovereignty of the pieces themselves as designed by different designers.
As it was to exist as a platform for the Dhaka creative scene, the branding is kept modular to reflect the shared, partnered creative ownership of the product between the company and the contributing artists. Brand imagery directives are also artist-first, highlighting the collaborator's work as-it-is instead of preferring one specific style or artistic flair.
