Projects/ The Attention Network

Dhaka's Productivity Hotspot: The Attention Network

For The Attention Network

  • #VisualIdentity
  • #ContentGuidelines

The Attention Network was a multifunctional community studio, established first as a co-working space, then venturing out into recurring events and general social rituals. The problem it aimed to solve is the disjointed social existences of people in the Dhaka talent pool, bringing together the different cohorts for collaboration and community. Out of this vector- bringing disparate elements together to form groups- followed the motif of the parentheses; used to denote sets in mathematics. Five colors delineated the five target groups: Founders, Students, Creatives, Investors, and the people of the company itself.

Image Content for brand

The Attention Network is all about communities coming under one space. The parentheses motif used throughout the entire identity reflects just that.

The brand's other concern is identities; to denote the difference between varying categories of such, different and specific colors are used.

Image Content for brand
Image Content for brand

Another foundation of the brand is the talent pool- we highlight them with different visual elements such as the marker seen above, while also communicating the respective category with the element's color.

The team also developed different assets for the specific needs that the brand had.

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